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TALENT MONITOR
This is an excerpt from an article published by Seth Godin (he owns the copyright and the credits).

Seth describes the difference between a survey and a census.
And how companies (people) treat their customers after filling out the survey/census.

He concludes the following way, which, in my opinion, grabs the whole idea of surveys:

"… Here's a simple test I do, something that has never once led to action: In the last question of a sloppy, census-style customer service survey, when they ask, "anything else?" I put my name and phone number and ask them to call me. They haven't, never once, not in more than fifty brand experiences.

If you're not going to read the answers and take action, why are you asking?

Best question to ask about a survey:
 Do we actually have to run this? " 

So marketeers ask yourself this question and save a lot of your customer's time and goodwill.
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