A marketing recipe that has been around since the invention of fire is the "and so much more" type of slogan.

Once you start looking for it it seems everywhere around us.
Companies that claim to do something "and so much more".
What "more" exactly covers is left to the reader's imagination.

I think it is pure laziness from the marketeer.
Unwilling to dig deeper into the real value of the company.
Where do they make the real difference? Why are they in business anyhow?

Instead, they come up with a slogan that covers everything and nothing in the same time.

Here's an example that I saw yesterday on the road (start looking for yours today!):

The print says: "Vanlangenaker, more than transport alone"
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