"Talent Aligned With Strategy"
"Show Me the Difference"
If everything looks alike, price will be the main differentiator. Start moving away from that situation.
"If Everything Seems Under Control, You
An evolving company will not do the same things for a long time.
"Look at Your Customer As a Movie, Not As a Picture"
The contract is the start, not the end.
"Concepts, Strategies and Implementations with Results"
Sustainable results in any industry.
"Inspiration Comes When You Least Expect It"
"Why is the most important question"
Most people have no idea about the answer. We help you discover it.
"The Purpose Initiative"
Discover the single methodology that uses the end-customer's perspective as a starting point
"In Difficulty Lies Opportunity"
Most people focus on the solution to a problem. We focus on the origin.
"Start Your Purpose Initiative Today"
Forget Tips & Tricks, they're copied by the competition and you get tired of remembering them.
"Attitude Change is the Most Sustainable Growth"
Not all change is for the best, but if you want to become better you'll need to change
"The Purpose Initiative for Sales and Operations"
The implementation of your purpose driven strategies
Marketing can be very simple, sometimes.

The condition for it to become simple is to have a clear purpose for your company.
Once that purpose is defined (from a customer's perspective by preference), the rest becomes simple.
Even marketing.

Let me give you an example: Bar Italia in Antwerp.
A traditional Italian restaurant/bar.
Nothing special, 13 in a dozen, one would say.

But Bar Italia does something other Italian restaurants don't do.
It is consequent in all of its offerings.

It's purpose is simple and clear: home made dishes with quality products but with an extreme focus on freshness.

And that's where they make a difference.
Not necessarily in serving fresh ingredients, but in how to make this freshness visible.
In every aspect of the restaurant.
It starts with the menu: they use a newspaper-style menu to both communicate about the products and restaurant, but also to make the association with daily freshness.

As you can see: very simple but effective.

And by the way, the pizza we ordered was fabulous.
Check it out: Bar Italia, Graaf van Egmontstraat 56, 2000 Antwerp
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