"Talent Aligned With Strategy"
"Show Me the Difference"
If everything looks alike, price will be the main differentiator. Start moving away from that situation.
"If Everything Seems Under Control, You
An evolving company will not do the same things for a long time.
"Look at Your Customer As a Movie, Not As a Picture"
The contract is the start, not the end.
"Concepts, Strategies and Implementations with Results"
Sustainable results in any industry.
"Inspiration Comes When You Least Expect It"
"Why is the most important question"
Most people have no idea about the answer. We help you discover it.
"The Purpose Initiative"
Discover the single methodology that uses the end-customer's perspective as a starting point
"In Difficulty Lies Opportunity"
Most people focus on the solution to a problem. We focus on the origin.
"Start Your Purpose Initiative Today"
Forget Tips & Tricks, they're copied by the competition and you get tired of remembering them.
"Attitude Change is the Most Sustainable Growth"
Not all change is for the best, but if you want to become better you'll need to change
"The Purpose Initiative for Sales and Operations"
The implementation of your purpose driven strategies
I just had visitor's from a large Swiss fashion brand in our People Loop.

The people loop is about the impact of technology on both customers and co-workers.
And how that changes business fundamentals.

One of the conclusions that come out of this insightful trip is that purpose driven companies score better on the following themes:
- (long term) profitability 
- sustainability
- customer orientation

Although the managing director and his sales director are convinced this is the way to go, the management board focusses on the short term benefits.
Especially since the brand is under pressure both financially as marketing wise.
The result: the bottom line is the only thing that counts and so cost-cutting was key for the past year.

Guess what: their results are (still) deteriorating.

The picture aside puts it all into perspective.
Companies without a purpose have no soul.
Why would customers bother about them?

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