"Talent Aligned With Strategy"
"Show Me the Difference"
If everything looks alike, price will be the main differentiator. Start moving away from that situation.
"If Everything Seems Under Control, You
An evolving company will not do the same things for a long time.
"Look at Your Customer As a Movie, Not As a Picture"
The contract is the start, not the end.
"Concepts, Strategies and Implementations with Results"
Sustainable results in any industry.
"Inspiration Comes When You Least Expect It"
"Why is the most important question"
Most people have no idea about the answer. We help you discover it.
"The Purpose Initiative"
Discover the single methodology that uses the end-customer's perspective as a starting point
"In Difficulty Lies Opportunity"
Most people focus on the solution to a problem. We focus on the origin.
"Start Your Purpose Initiative Today"
Forget Tips & Tricks, they're copied by the competition and you get tired of remembering them.
"Attitude Change is the Most Sustainable Growth"
Not all change is for the best, but if you want to become better you'll need to change
"The Purpose Initiative for Sales and Operations"
The implementation of your purpose driven strategies
Strategic Compass, Sales Challenger and Viral Customer.

Dirk is an engineer electronics specialized in computer networks. During 17 years he occupied sales and marketing positions with IT start-ups.

He knows nothing about traditional marketing and wants to keep it this way.

Intrigued by decision processes and customer experience he developed a method to influence both these crucial aspects of the selling process.

Today, 11 years after its introduction, this method has outgrown into a set of initiatives: The Purpose Initiative.
A methodology which is capable to find and develop purposes for businesses that satisfy both companies, employees and communities. 

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