Strategic Compass, Sales Challenger and Viral Customer.

Dirk is an engineer electronics specialized in computer networks. During 17 years he occupied sales and marketing positions with IT start-ups.

He knows nothing about traditional marketing and wants to keep it this way.

Intrigued by decision processes and customer experience he developed a method to influence both these crucial aspects of the selling process.

Today, 11 years after its introduction, this method has outgrown into a set of initiatives: The Purpose Initiative.
A methodology which is capable to find and develop purposes for businesses that satisfy both companies, employees and communities. 

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