"Talent Aligned With Strategy"
"Show Me the Difference"
If everything looks alike, price will be the main differentiator. Start moving away from that situation.
"If Everything Seems Under Control, You
An evolving company will not do the same things for a long time.
"Look at Your Customer As a Movie, Not As a Picture"
The contract is the start, not the end.
"Concepts, Strategies and Implementations with Results"
Sustainable results in any industry.
"Inspiration Comes When You Least Expect It"
"Why is the most important question"
Most people have no idea about the answer. We help you discover it.
"The Purpose Initiative"
Discover the single methodology that uses the end-customer's perspective as a starting point
"In Difficulty Lies Opportunity"
Most people focus on the solution to a problem. We focus on the origin.
"Start Your Purpose Initiative Today"
Forget Tips & Tricks, they're copied by the competition and you get tired of remembering them.
"Attitude Change is the Most Sustainable Growth"
Not all change is for the best, but if you want to become better you'll need to change
"The Purpose Initiative for Sales and Operations"
The implementation of your purpose driven strategies
Savencia (aka Bongrain) Dairy & Cheese makers.

Changing market conditions, a newly appointed management team and ambitions to grow.
These conditions lead to the decision to differentiate again and build a strong team based upon values and purpose.
The strong human oriented culture needed to be kept in place but needed a fresh communication.

Hansen Industrial Transmissions (Sumitomo Group)

Together with Bruno Rouffaer we develop the new Leadership program for both the German and Belgian organisation of HIT.
On top of that the purpose of this merged company will be developed in order to translate it to the work floor.
ALD Automotive Belgium, the leading provider of long term renting solutions for companies, experienced an increased pressure in the market due to new legislation. The Purpose Initiative Selling & Marketing were used to reposition the company and to make the added-value of ALD clearer to the customers. For business development this meant a huge increase in businesses won.
Our relation with Carl Zeiss Vision started back in 2007 after Zeiss merged with SOLA and became the second largest player in its field of operations.

To revamp the business and sales team, Talent Monitor was asked to develop and implement a new sales methodology: Value Centered Selling.

Since then we've done highly successful business both in Benelux and Germany. The main branch of CZV implemented the The Purpose Initiative methodology (at that time it was called VCS) throughout the whole sales department.
Atlas Copco Air Power, a global market leader in compression technology, is faced with changing market conditions.

Even for a market leader it becomes mandatory to differentiate based upon a purpose.

Both for the customer as for the co-workers.
We've developed two main development programs for them: The AirMaster and GenMaster program.


A saturated market, new players (on-line amongst others) and fierce competition made this very well known DIY player decide it was time to reposition itself.
In order to withstand those challenges they decided to implement purpose based thinking.
Thinking from a customer's perspective makes this DIY company differ from its competitors.
ING Private Banking

ING PB wanted a clear positioning in a market that has both new and established players.
Building upon their impressive results, ING PB wanted to develop a new market.
Also, the company went through a series of reorganisations.
Therefor it needed to establish a positioning that served as a differentiator but also as a means to get the team aligned.
Purpose based thinking is the ideal solution to this.
Talent Monitor is part of Talent Sharing