"Talent Aligned With Strategy"
"Show Me the Difference"
If everything looks alike, price will be the main differentiator. Start moving away from that situation.
"If Everything Seems Under Control, You
An evolving company will not do the same things for a long time.
"Look at Your Customer As a Movie, Not As a Picture"
The contract is the start, not the end.
"Concepts, Strategies and Implementations with Results"
Sustainable results in any industry.
"Inspiration Comes When You Least Expect It"
"Why is the most important question"
Most people have no idea about the answer. We help you discover it.
"The Purpose Initiative"
Discover the single methodology that uses the end-customer's perspective as a starting point
"In Difficulty Lies Opportunity"
Most people focus on the solution to a problem. We focus on the origin.
"Start Your Purpose Initiative Today"
Forget Tips & Tricks, they're copied by the competition and you get tired of remembering them.
"Attitude Change is the Most Sustainable Growth"
Not all change is for the best, but if you want to become better you'll need to change
"The Purpose Initiative for Sales and Operations"
The implementation of your purpose driven strategies
This one is pretty old, but recently it demonstrated its power again.

8 years ago I visited Croatia for the first time.
Lovely country, very nice people, but a language that is far beyond my reach.

However, they have a supermarket that really understands how to communicate.
In nearly any language.
With the major part of their clients: tourists.

They managed to come up with a name that is really easy to understand.
And to memorize.
That's where the "power" of the introduction kicks in.
8 years after my visit I was in a conversation where someone mentioned the supermarket.
I immediately remembered the name and was drawn, again, by its simplicity and capability to speek to its biggest "consumers".

Here's what I'm talking about:
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