This one is pretty old, but recently it demonstrated its power again.

8 years ago I visited Croatia for the first time.
Lovely country, very nice people, but a language that is far beyond my reach.

However, they have a supermarket that really understands how to communicate.
In nearly any language.
With the major part of their clients: tourists.

They managed to come up with a name that is really easy to understand.
And to memorize.
That's where the "power" of the introduction kicks in.
8 years after my visit I was in a conversation where someone mentioned the supermarket.
I immediately remembered the name and was drawn, again, by its simplicity and capability to speek to its biggest "consumers".

Here's what I'm talking about:
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